Marketing and Client Relations for Interior Designers

Szerző: Mary V. Knackstedt

Nyelv:

Kötés: Kemény kötésű

Kiadó: John Wiley & Sons Inc

Elérhetőség: Beszállítói készleten

Küldés 14-21 napon belül

30 639 Ft

Discover the latest insights in marketing and client relations for interior designers To be a succ...

Információk a könyvről

Szerző

Mary V. Knackstedt

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2008

oldal

288

EAN

9780470260487

ISBN

0470260483

Enbook ID

04882560

Kiadó

John Wiley & Sons Inc

Súly

650

Méretek

165 x 237 x 23

Teljes leírás

Discover the latest insights in marketing and client relations for interior designers To be a successful interior designer, it's essential to market yourself and your firm effectively. A must-read for interior designers establishing a client base, as well as for seasoned interior designers aiming to grow their businesses, Marketing and Client Relations for Interior Designers offers valuable tips on enhancing client relations and building lasting relationships for a growing practice. This step-by-step manual helps you design the marketing program that best fits your unique practice and provides helpful business forms to help keep you on target, including staff questionnaires, planning guides, and design services outlines. With insight, simplicity, and uncommon sense, industry expert and authorMary Knackstedt guides design professionals through all aspects of promoting a design business, including how to: * Design specialized promotional resources, market research, and personal interactions * Establish a company profile that attracts clients * Find clients who are most likely to want your services * Budget marketing efforts accurately to avoid unnecessary expenses * Handle complaints diplomatically and with minimum problems * Build a better relationship with clients * Create proper contracts and letters of agreement * Set prices that are appropriate for your services Brimming with examples and proven strategies from successful, highly profitable firms that make it easy to apply the book's marketing techniques to your own business, Marketing and Client Relations for Interior Designers is your design firm's guide for business development, successfully marketing its services and maintaining long-term customer relationships.

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Marketing and Client Relations for Interior Designers

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