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Könyv Marketing and Smart Technologies José Luís Reis

Marketing and Smart Technologies

Proceedings of ICMarkTech 2021, Volume 2

Szerző: José Luís Reis, Marc K. Peter, Ricardo Cayolla, Zorica Bogdanovic
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Springer Verlag, Singapore
Elérhetőség: Beszállítói készleten
Küldés 10-13 napon belül
117 349 Ft
This book includes selected papers presented at the International Conference on Marketing and Techno...

Információk a könyvről

Szerző
José Luís Reis, Marc K. Peter, Ricardo Cayolla, Zorica Bogdanovic
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2022
oldal
739
EAN
9789811692710
Enbook ID
38573897
Kiadó
Springer Verlag, Singapore
Súly
1430
Méretek
155 x 235 x 43

Teljes leírás

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2-4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

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