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Könyv Marketing for Leaders Deborah Froese

Marketing for Leaders

Szerző: Deborah Froese
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Indigo River Publishing
Elérhetőség: Könyvújdonság
Megjelenés ismeretlen
6 681 Ft
Leaders of small and mid-sized organizations face a specific marketing challenge: In a world where s...

Információk a könyvről

Szerző
Deborah Froese
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2026
oldal
198
EAN
9781969935473
ISBN
1969935472
Enbook ID
53066655
Kiadó
Indigo River Publishing
Súly
437
Méretek
152 x 229 x 13

Teljes leírás

Leaders of small and mid-sized organizations face a specific marketing challenge: In a world where seventy-one percent of consumers doubt that brands will follow through on their promises, the gap between what you say and who you are is costly-and audiences can feel it.

Marketing for Leaders, the third volume in the For Leaders anthology series, addresses that gap directly. Eleven contributors bring perspectives shaped by Fortune 500 leadership, crisis communication, entrepreneurship, identity-centered strategy, academic research, and cultural storytelling. Their approaches differ, but one conviction runs through every chapter: Effective communication begins with who you are, not simply what you do.

Contributors explore:

  • Leading with presence, authenticity, and a mindset that can scale to the opportunity
  • Building empathy into marketing strategy-and into how leaders treat their teams
  • Creating clarity across customers, products, and business identity
  • Communicating with credibility and consistency when a crisis reframes your reputation
  • Developing brand identity that endures through disruption and recovery
  • Building word-of-mouth systems that generate measurable, repeatable results
  • Structuring marketing to produce reliable leads across multiple channels
  • Selecting and partnering with a digital marketing agency

Marketing for Leaders offers practical insight for leaders who want their marketing to reflect both strategic discipline and genuine connection with the people they serve.