Marketing Principles and Practice

Name: Marketing Principles and Practice
Brand: LAP Lambert Academic Publishing
SKU: 9783659835261
Price: 24687 HUF
Availability: InStock

A Descriptive Study on Promotion Ideology and Training

Szerző: Ezekiel Okon Akpan

Nyelv:

Kötés: Puha kötésű

Kiadó: LAP Lambert Academic Publishing

Elérhetőség: Beszállítói készleten

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Marketing is one of the three basic economic elements on which the economic system of any society is...

Információk a könyvről

Szerző

Ezekiel Okon Akpan

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2016

oldal

184

EAN

9783659835261

Enbook ID

10937376

Kiadó

LAP Lambert Academic Publishing

Súly

290

Méretek

150 x 220 x 11

Teljes leírás

Marketing is one of the three basic economic elements on which the economic system of any society is built. Marketing as an economic element is dormant in some societies but it enters economic system as an essential element in the process of economic development. It is too often construed as a mere process in which goods is physically moved from where they are produced to where they are consumed. This view is very narrow and misleading since marketing as an economic element is essential at all levels of development in an economy. It is a matter of mere differences in the manner its roles are performed as determined by the needs and circumstances of each developmental stage. It is this narrow and misleading mind-set that this book, "Marketing: Principles and Practice", attempts to analysed for correction.

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Marketing Principles and Practice

A Descriptive Study on Promotion Ideology and Training

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták