Marketing Strategy for Indian retail Industry

Name: Marketing Strategy for Indian retail Industry
Brand: LAP Lambert Academic Publishing
SKU: 9783659975301
Price: 12404 HUF
Availability: InStock

Szerző: Atul Singh Chandel

Nyelv:

Kötés: Puha kötésű

Kiadó: LAP Lambert Academic Publishing

Elérhetőség: Beszállítói készleten

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The growth of Indian retail industry has continued to rise, especially in the food and clothing sect...

Információk a könyvről

Szerző

Atul Singh Chandel

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2016

oldal

EAN

9783659975301

ISBN

3659975303

Enbook ID

15348051

Kiadó

LAP Lambert Academic Publishing

Súly

100

Méretek

150 x 220 x 3

Teljes leírás

The growth of Indian retail industry has continued to rise, especially in the food and clothing sectors due to the increased demands of the growing demographics of Indian consumers and their increased income of most families in the urban areas as compared to other developing nations. Since competition is an inevitable part of a growing economy, business firms are challenged to adopt marketing strategies that maintain or improve their competitive advantage over other rivals in order reach customer loyalty and profitability. This study explores the Indian fresh food retail industry, the marketing strategy that increases the performance, the behavior and perceptions of Indian consumers. The discussion of marketing strategies covers co-ordination and networking of business firms including manufacturing and distribution processes, price competition, consumer psychology, and current issues affecting the industry. This research concludes that in order to gain competitive advantage, business firms in India should focus on consumer value. Essential to this is promoting and maintaining a good relationship between distributors and retailers and between retailers and consumers.

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Marketing Strategy for Indian retail Industry

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