Marketing, Technology and Customer Commitment in the New Economy

Name: Marketing, Technology and Customer Commitment in the New Economy
Brand: Springer International Publishing AG
SKU: 9783319117782
Price: 39576 HUF
Availability: InStock

Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference

Szerző: Harlan E. Spotts

Nyelv:

Kötés: Kemény kötésű

Kiadó: Springer International Publishing AG

Elérhetőség: Beszállítói készleten

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This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Co...

Információk a könyvről

Szerző

Harlan E. Spotts

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2014

oldal

306

EAN

9783319117782

ISBN

3319117785

Enbook ID

05338626

Kiadó

Springer International Publishing AG

Súly

1084

Méretek

210 x 279 x 22

Teljes leírás

This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy . It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges.§§Founded in 1972, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review . Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.§

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Marketing, Technology and Customer Commitment in the New Economy

Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference

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Teljes leírás

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Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták