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Könyv Marketing Michael R. Solomon

Marketing

Szerző: Michael R. Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vincent-Wayne Mitchell, Wendy Tabrizi
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: PEARSON Education Limited
Elérhetőség: Beszállítói készleten
Küldés 3-5 napon belül
37 687 Ft
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective...

Információk a könyvről

Szerző
Michael R. Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vincent-Wayne Mitchell, Wendy Tabrizi
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2019
oldal
616
EAN
9781292227191
ISBN
1292227192
Enbook ID
21331151
Kiadó
PEARSON Education Limited
Súly
1182
Méretek
200 x 265 x 30

Teljes leírás

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.

 

Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

 

The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today.

 

This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.

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