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Könyv Media and Digital Management Eli M. Noam

Media and Digital Management

Szerző: Eli M. Noam
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Springer International Publishing AG
Elérhetőség: Beszállítói készleten
Küldés 10-18 napon belül
39 894 Ft
Being a successful manager or entrepreneur requires creativity, innovation, and performance. However...

Információk a könyvről

Szerző
Eli M. Noam
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2019
oldal
479
EAN
9783319713458
ISBN
3319713450
Enbook ID
18346300
Kiadó
Springer International Publishing AG
Súly
1102
Méretek
260 x 185 x 36

Teljes leírás

Being a successful manager or entrepreneur requires creativity, innovation, and performance. However, it also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover-in a jargonless, non-technical way-the major management functions. First, creating a product: financing projects, managing technology, HRM, production, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. A third section is the control loop: media accounting, and the strategy process. This approach goes beyond the industry-by-industry organization approach to center discussions around business functions.

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