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Könyv Media Equation Clifford Nass

Media Equation

Szerző: Clifford Nass
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: UNCH
Elérhetőség: Beszállítói készleten
Küldés 14-20 napon belül
11 326 Ft
According to popular wisdom, humans never relate to a computer or a television program in the same w...

Információk a könyvről

Szerző
Clifford Nass
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2003
oldal
305
EAN
9781575860534
ISBN
1575860538
Enbook ID
04232606
Kiadó
UNCH
Súly
440
Méretek
229 x 152 x 17

Teljes leírás

According to popular wisdom, humans never relate to a computer or a television program in the same way they relate to another human being. Or do they? The psychological and sociological complexities of the relationship could be greater than you think. In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Using everyday language, the authors explain their novel ideas in a way that will engage general readers with an interest in cutting-edge research at the intersection of psychology, communication and computer technology. The result is an accessible summary of exciting ideas for modern times. As Bill Gates says, '(they) ...have shown us some amazing things'.

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