Media Relations Measurement

Szerző: R. Leinemann, E. Baikaltseva

Nyelv:

Kötés: Kemény kötésű

Kiadó: Taylor & Francis Ltd

Elérhetőség: 50 % esély

Keressük az egész világon

46 961 Ft

Nowadays most managers seek a complete picture when it comes to return on investment and this applie...

Információk a könyvről

Szerző

R. Leinemann, E. Baikaltseva

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2004

oldal

136

EAN

9780566086502

ISBN

0566086506

Enbook ID

04621834

Kiadó

Taylor & Francis Ltd

Súly

160

Méretek

174 x 246

Teljes leírás

Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this and the developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured different models. Ralf Leinemann and Elena Baikaltseva's book brings together the range of models for evaluating PR effectiveness and develops them into a series of appropriate tools for business use. Basic concepts such as balanced scorecards, business fundamentals and planning processes are all covered. The authors also introduce their own theory of PR evaluation and apply it to five different types of activity: interviews, press conferences, generic campaigns, crisis PR and long-term projects. In addition, the book contains many valuable tips and real-life examples throughout. Written for corporate PR practitioners and marketing/communications specialists, this book brings together business objectives and the evaluation of company impact in terms of media, reputation, visibility of the company and its competitors. In total, more than 60 different methods of evaluation are discussed, providing readers with an indispensable toolkit for mapping each PR task or project by selecting the appropriate method from the menu provided.

Érdekelheti

Leggyakrabban keresett

Categories

Authors

Publishers

Termékek

Termékek

Leggyakrabban keresett

Categories

Authors

Publishers

Termékek

Termékek

Media Relations Measurement

Információk a könyvről

Teljes leírás

Érdekelheti

Memories from Darkness

Melancholic Freedom

Breach of Duty

Beyond Camelot

Ceausescu and the Securitate

A Treatise on the Parties to Actions, the Forms of Actions, and on Pleading: With a Second and Third Volume, Containing Precedents of Pleadings: In Th