Mental Frames and Human Decisions

Name: Mental Frames and Human Decisions
Brand: VDM Verlag
SKU: 9783836498791
Price: 26272 HUF
Availability: InStock

Determinants of Stable and Unstable Patterns of Decision

Szerző: Pedro Moreira

Nyelv:

Kötés: Puha kötésű

Kiadó: VDM Verlag

Elérhetőség: Beszállítói készleten

Küldés 9-15 napon belül

26 272 Ft

Human decisions are often far from rational. §Although the normative models of decision are still §v...

Információk a könyvről

Szerző

Pedro Moreira

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2009

oldal

164

EAN

9783836498791

ISBN

3836498790

Enbook ID

06957209

Kiadó

VDM Verlag

Súly

249

Méretek

152 x 229 x 10

Teljes leírás

Human decisions are often far from rational. §Although the normative models of decision are still §valid as research frameworks and performance §standards, research consistently showed that neither §the decision patterns are coherent with the rational§normative model nor the decisions seem consistent §enough for a general theory of decision to be §developed. This thesis is focused on the mental §frames or determinants that produce specific §patterns of decision, discussing three main themes: §(1) risk perception, the psychological dimension of §risk, risk preferences and implications on §decisions; (2) cultural determinants, the influence §of the cultural background in the production of §different decision patterns from equivalent decision §problems, and; (3) cognitive determinants, §fundamental factors which influence on decisions §extends beyond cultural differences. The results §show that risk perception is influenced by the time §length of the foreseeable consequences (stealth §risks were perceived as higher threats than §catastrophic risks), with potential relevance to the §fields of Economics, Management, Marketing and §Behavioural Sciences.

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Mental Frames and Human Decisions

Determinants of Stable and Unstable Patterns of Decision

Információk a könyvről

Teljes leírás

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Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták