Könyv Menu Pricing & Strategy, 4th Edition Jack E. Miller

Menu Pricing & Strategy, 4th Edition

Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Beszállítói készleten
Küldés 9-15 napon belül
44 095 Ft
Now in its fourth edition, this popular guide to designing and pricing menus has even more informati...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
1996
oldal
240
EAN
9780471287476
ISBN
0471287474
Enbook ID
04889398
Súly
642
Méretek
219 x 277 x 13

Teljes leírás

Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool. Two of the industry's top hospitality educators, Jack Miller and Dave Pavesic, have teamed up to make this new edition the best book available on menu pricing and design. This revised edition includes New sections on the history of the restaurant industry The psychology of menu pricing and design How to write menu copy Use of coupons and discounts Demand and market driven pricing Menu sales mix analysis Expanded glossary of menu terms

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