Microeconomics for MBAs

Name: Microeconomics for MBAs
Brand: Cambridge University Press
SKU: 9781107139480
Price: 47957 HUF
Availability: PreOrder

The Economic Way of Thinking for Managers

Szerző: Richard B. McKenzie, Dwight R. Lee

Nyelv:

Kötés: Kemény kötésű

Kiadó: Cambridge University Press

Elérhetőség: Utánnyomás

Megjelenés ismeretlen

47 957 Ft

Now in its third edition, this textbook develops the economic way of thinking through problems that...

Információk a könyvről

Szerző

Richard B. McKenzie, Dwight R. Lee

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2016

oldal

640

EAN

9781107139480

ISBN

1107139481

Enbook ID

09536065

Kiadó

Cambridge University Press

Súly

1776

Méretek

323 x 201 x 37

Teljes leírás

Now in its third edition, this textbook develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. The textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles. Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the 'principal-agent' problem to maximize the profitability of the firm - lessons that can be applied to problems MBA students will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people.

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Microeconomics for MBAs

The Economic Way of Thinking for Managers

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