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Könyv Microtrends Mark Penn

Microtrends

Szerző: Mark Penn
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Penguin Books
Elérhetőség: Beszállítói készleten
Küldés 8-11 napon belül
10 784 Ft
Should cars now come with matching lipsticks? Why is the number of left-handers increasing? And wher...

Információk a könyvről

Szerző
Mark Penn
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2008
oldal
448
EAN
9780141035383
ISBN
0141035382
Enbook ID
04026320
Kiadó
Penguin Books
Súly
330
Méretek
129 x 196 x 33

Teljes leírás

Should cars now come with matching lipsticks? Why is the number of left-handers increasing? And where are all the tattoo boutiques? Welcome to the surprising world of microtrends, where Snowed-Under Slobs are increasing in number - but so are Extreme Commuters; where teenagers are becoming millionaire businessmen - even though their contemporaries are planning careers as snipers; and where older woman are bagging all the young men - whilst also bagging all the video games. "Microtrends" is the story of the small groups that are causing big changes in our lives today. It's about how different we are to each other, and how wrong our own expectations can be. And how the end of uniformity could actually be the answer to our problems...

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