Minority Marketing: Issues and Prospects

Proceedings of the 1987 Minority Marketing Congress

Szerző: Robert L. King

Nyelv:

Kötés: Puha kötésű

Kiadó: Springer International Publishing AG

Elérhetőség: Beszállítói készleten

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This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensbo...

Információk a könyvről

Szerző

Robert L. King

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2016

oldal

161

EAN

9783319386935

ISBN

331938693X

Enbook ID

15194627

Kiadó

Springer International Publishing AG

Súly

479

Méretek

210 x 279 x 9

Teljes leírás

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects . It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behaviour. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review . Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

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Minority Marketing: Issues and Prospects

Proceedings of the 1987 Minority Marketing Congress

Információk a könyvről

Teljes leírás

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Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták