Minority Marketing: Research Perspectives for the 1990s

Name: Minority Marketing: Research Perspectives for the 1990s
Brand: Springer International Publishing AG
SKU: 9783319173856
Price: 39606 HUF
Availability: InStock

Proceedings of the 1993 Minority Marketing Congress

Szerző: Robert L. King

Nyelv:

Kötés: Kemény kötésű

Kiadó: Springer International Publishing AG

Elérhetőség: Beszállítói készleten

Küldés 10-13 napon belül

39 606 Ft

This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Bea...

Információk a könyvről

Szerző

Robert L. King

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2015

oldal

115

EAN

9783319173856

ISBN

3319173855

Enbook ID

09225623

Kiadó

Springer International Publishing AG

Súly

5098

Méretek

210 x 279 x 287

Teljes leírás

This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s . It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior.§§Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review . Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.§

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Minority Marketing: Research Perspectives for the 1990s

Proceedings of the 1993 Minority Marketing Congress

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