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Könyv Mouse that Roared HenryA Giroux

Mouse that Roared

Disney and the End of Innocence

Szerző: HenryA Giroux
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Rowman & Littlefield
Elérhetőség: Beszállítói készleten
Küldés 9-15 napon belül
19 189 Ft
This expanded and revised edition explores and updates the cultural politics of the Walt Disney Comp...

Információk a könyvről

Szerző
HenryA Giroux
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2010
oldal
320
EAN
9781442203297
ISBN
1442203293
Enbook ID
04226802
Kiadó
Rowman & Littlefield
Súly
408
Méretek
140 x 216 x 25

Teljes leírás

This expanded and revised edition explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children's culture into a largely commercial endeavor. The Disney conglomerate remains an important case study for understanding both the widening influence of free-market fundamentalism in the new millennium and the ways in which messages of powerful corporations have been appropriated and increasingly resisted in global contexts. New in this edition is a discussion of Disney's shift in its marketing strategies towards targeting tweens and teens, as Disney promises to provide (via participation in consumer culture) the tools through which young people construct and support their identities, values, and knowledge of the world. The updated chapters from the highly acclaimed first edition are complimented with two new chapters, "Globalizing the Disney Empire" and "Disney, Militarization, and the National Security State After 9/11," which extend the analysis of Disney's effects on young people to a consideration of the political and economic dimensions of Disney as a U.S.-based megacorporation, linking the importance of critical reception on an individual scale to a broader conception of democratic global community.

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