Multinational Management

A Casebook on Asia's Global Market Leaders

Szerző: RIEN SEGERS

Nyelv:

Kötés: Puha kötésű

Kiadó: Springer International Publishing AG

Elérhetőség: Beszállítói készleten

Küldés 5-8 napon belül

18 915 Ft

This casebook demonstrates that the future of global business lies in how well the multinational lan...

Információk a könyvről

Szerző

RIEN SEGERS

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2018

oldal

363

EAN

9783319794433

ISBN

9783319794433

Enbook ID

19308545

Kiadó

Springer International Publishing AG

Súly

581

Méretek

155 x 235 x 21

Teljes leírás

This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases focus on well-known companies such as Lenovo, Alibaba, Infosys, Huawei, Panasonic, and Rakuten. These companies, all of which generate huge revenues in their own countries (e.g. in China, India, South Korea, Taiwan, Vietnam), are now becoming increasingly sophisticated and striving to become global brands, while also enjoying the active support of their governments in terms of their international business. Readers will learn about the current multinational landscape in Asia, the management challenges, and the future implications for traditional western companies seeking to retain their market share. Chapters on corporate entrepreneurship, human resource management and intercultural competence, and current branding trends in Asia will provide a cutting-edge update on international business strategy for students and practitioners alike.

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Multinational Management

A Casebook on Asia's Global Market Leaders

Információk a könyvről

Teljes leírás

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Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták