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Könyv Multinational Management Rien T. Segers

Multinational Management

A Casebook on Asia's Global Market Leaders

Szerző: Rien T. Segers
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Springer International Publishing AG
Elérhetőség: Beszállítói készleten
Küldés 10-13 napon belül
18 893 Ft
This casebook demonstrates that the future of global business lies in how well the multinational lan...

Információk a könyvről

Szerző
Rien T. Segers
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2016
oldal
363
EAN
9783319230115
ISBN
3319230115
Enbook ID
09480154
Kiadó
Springer International Publishing AG
Súly
730
Méretek
160 x 246 x 26

Teljes leírás

This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases focus on well-known companies such as Lenovo, Alibaba, Infosys, Huawei, Panasonic, and Rakuten. These companies, all of which generate huge revenues in their own countries (e.g. in China, India, South Korea, Taiwan, Vietnam), are now becoming increasingly sophisticated and striving to become global brands, while also enjoying the active support of their governments in terms of their international business.§§Readers will learn about the current multinational landscape in Asia, the management challenges, and the future implications for traditional western companies seeking to retain their market share. Chapters on corporate entrepreneurship, human resource management and intercultural competence, and current branding trends in Asia will provide a cutting-edge update on international business strategy for students and practitioners alike.§§

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