Több mint 4 millió cím angol és más nyelveken! Fedezd fel új történetedet még ma!

Neuromarketing as an Interdisciplinary Strategy

Name: Neuromarketing as an Interdisciplinary Strategy
Brand: OmniScriptum
SKU: 9786206914860
Price: 13790 HUF
Availability: InStock

Neuromarketing as an interdisciplinary strategy for the positioning of the brand "Aguardiente Sello Blanco". DE

Szerző: Bladimir Francisco Riay Millan, Leonardo Carreño

Nyelv:

Kötés: Puha kötésű

Kiadó: OmniScriptum

Elérhetőség: Beszállítói készleten

Küldés 5-8 napon belül

13 790 Ft

Neuromarketing as a strategy greatly influences the purchase decision process because thanks to the...

Információk a könyvről

Szerző

Bladimir Francisco Riay Millan, Leonardo Carreño

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2023

oldal

EAN

9786206914860

Enbook ID

44558559

Kiadó

OmniScriptum

Súly

Méretek

150 x 220

Teljes leírás

Neuromarketing as a strategy greatly influences the purchase decision process because thanks to the contribution of neuroscience, psychology and technology, we can know the stimuli and responses, emotions, motivations, through the study of consumer behaviour along with the study of neural systems that are immersed in mental processes, in order to achieve an approach to consumer behaviour. Neuromarketing must continue to position itself as a tool for market research, allowing it to become a participant in the purchasing decisions of consumers and thus facilitate their study in a different and controlled way. The product "Aguardiente Sello Blanco" must be offered to satisfy other needs of the clients, for that reason the neuromarketing has to go beyond and to know the consumer and its immediate needs must be known all the imaginary ones, to be able to offer a product and in addition to include a service that interests them and in turn to create an emotional bond of reciprocity.