New Product Development

Name: New Product Development
Brand: VDM Verlag
SKU: 9783639225747
Price: 23736 HUF
Availability: InStock

A Maturity Model for New Product Development in Small to Medium Enterprises

Szerző: John Nicholas

Nyelv:

Kötés: Puha kötésű

Kiadó: VDM Verlag

Elérhetőség: Kiadói készleten rendelésre

Küldés 17-27 napon belül

23 736 Ft

Companies, large and small, must innovate otherwise they will become isolated from their customers a...

Információk a könyvről

Szerző

John Nicholas

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2010

oldal

188

EAN

9783639225747

ISBN

3639225740

Enbook ID

06830367

Kiadó

VDM Verlag

Súly

281

Méretek

152 x 229 x 11

Teljes leírás

Companies, large and small, must innovate otherwise they will become isolated from their customers and the markets in which they operate. Small to Medium Enterprises (SMEs) represent the backbone bone of the Irish and European economy. SMEs can not allow their New Product Development (NPD) practices to stagnate because their competitors do not. This book uses a NPD maturity model (Kahn, Barczak, and Moss 2006) to investigate the level of knowledge regarding NPD maturity in Irish SMEs and to assess the relative importance of different aspects of NPD. Data was gathered via an electronic questionnaire. Results indicated that the different aspects of NPD are not of equal importance but more importance should be placed on NPD strategy and less importance on NPD metrics and performance evaluation. Results also showed the level of knowledge regarding best practices in Irish SMEs is relatively high especially for the aspects relating to NPD strategy, process, research, climate, commercialisation, and culture. A simple model examining NPD in SMEs is presented providing valuable insight into NPD management for SME owners/managers.

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New Product Development

A Maturity Model for New Product Development in Small to Medium Enterprises

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