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New Public

Name: New Public
Brand: Cambridge University Press
SKU: 9780521484930
Price: 17696 HUF
Availability: InStock

Professional Communication and the Means of Social Influence

Szerző: Leon H. Mayhew

Nyelv:

Kötés: Puha kötésű

Kiadó: Cambridge University Press

Elérhetőség: Beszállítói készleten

Küldés 14-21 napon belül

17 696 Ft

Professional specialists, using market research and promotional campaigns, have come to dominate pub...

Információk a könyvről

Szerző

Leon H. Mayhew

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

1997

oldal

348

EAN

9780521484930

ISBN

0521484936

Enbook ID

02032772

Kiadó

Cambridge University Press

Súly

510

Méretek

152 x 229 x 20

Teljes leírás

Professional specialists, using market research and promotional campaigns, have come to dominate public communication. The modern public of the Enlightenment, based on free discussion, has, in Leon Mayhew's terms, been replaced by a 'New Public,' subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. Most importantly, he shows how the rhetorical techniques of the professional communicators are designed to avoid having to defend their claims, thereby precluding meaningful discussion of public issues. As a result, institutions providing forums for good-faith, two-way discourse no longer exist, community through communication cannot be achieved, and the social order is unstable.