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Könyv On Good Management Burkhard Schwenker

On Good Management

The Corporate Lifecycle: An essay and interviews with Franz Fehrenbach, Jürgen Hambrecht, Wolfgang Reitzle and Alexander Rittweger

Szerző: Burkhard Schwenker, Mario Muller-Dofel
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Elérhetőség: Beszállítói készleten
Küldés 5-8 napon belül
16 210 Ft
Change or die! With this stark claim begins the journey through the corporate lifecycle. Why do so m...

Információk a könyvről

Szerző
Burkhard Schwenker, Mario Muller-Dofel
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2013
oldal
118
EAN
9783658042110
ISBN
3658042117
Enbook ID
09480339
Kiadó
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Súly
2343
Méretek
168 x 240 x 8

Teljes leírás

Change or die! With this stark claim begins the journey through the corporate lifecycle. Why do so many companies fail? Why do managers struggle to recognize change early or hesitate to take vigorous action? Why - and how - must the traditional lifecycle concept be modernized if it is still to provide valid orientation?§§In this essay, Roland Berger CEO Burkhard Schwenker analyzes the challenges facing managers today and explores their implications for good management. Corporate management, he argues, must once again become more direct, more personal, more entrepreneurial. His experienced and thoughtful analysis is complemented by insightful, candid interviews with renowned entrepreneurs and business leaders, conducted by journalist Mario Müller-Dofel. Finally, Schwenker outlines an agenda calling for action in six specific areas.§

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