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Könyv On Target - How the World's Hottest Retailer Hit a Bull's-Eye Laura Rowley

On Target - How the World's Hottest Retailer Hit a Bull's-Eye

Szerző: Laura Rowley
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: John Wiley & Sons Inc
Elérhetőség: Beszállítói készleten
Küldés 9-15 napon belül
14 315 Ft
The first behind-the-scenes look at the stunning success of America's hippest discount retailer Foun...

Információk a könyvről

Szerző
Laura Rowley
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2003
oldal
224
EAN
9780471250678
ISBN
0471250678
Enbook ID
04889044
Kiadó
John Wiley & Sons Inc
Súly
429
Méretek
167 x 243 x 19

Teljes leírás

The first behind-the-scenes look at the stunning success of America's hippest discount retailer Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye. Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.

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