One Thing You Need to Know - The SCQuARE Way to Better Business Planning and Decision Making

Szerző: Ross Lovelock

Nyelv:

Kötés: Puha kötésű

Kiadó: John Wiley & Sons Inc

Elérhetőség: Beszállítói készleten alacsony példányszámban

Küldés 11-15 napon belül

7 705 Ft

A tried and tested formula for business planning What is the one thing you need to know in business?...

Információk a könyvről

Szerző

Ross Lovelock

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2013

oldal

216

EAN

9781118653166

ISBN

1118653165

Enbook ID

02179112

Kiadó

John Wiley & Sons Inc

Súly

325

Méretek

140 x 216 x 11

Teljes leírás

A tried and tested formula for business planning What is the one thing you need to know in business? What's the single most important aspect of business to master in order to succeed and grow? It has to be planning. Whether you're sitting down to plan a whole brand strategy or tasked with planning a single product and taking it to market, nailing the planning and decision making will ensure you have full buy-in from all stakeholders, a high level of market knowledge, know exactly what value your product or service brings and a thorough understanding of how the financials will work. In short, you'll have an idea that succeeds. Ross Lovelock and his company SCQuARE have spent the last 20 years developing a formula for such planning. Ross has shared this formula with some of the world's leading companies -- now he's going to share it with you. The One Thing You Need to Know is a complete business planning toolkit. A simple, implementable explanation of how to bring a product plan or a brand strategy together Will teach you the critical business skill of creating and selling plans Learn how to think through a complex business problem, create the right solution and then sell it through the corporate maze Explains exactly how to distil vast amounts of information into a compelling business story that will warrant a YES decision from the boss

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One Thing You Need to Know - The SCQuARE Way to Better Business Planning and Decision Making

Információk a könyvről

Teljes leírás

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