Orbiting the Giant Hairball

Name: Orbiting the Giant Hairball
Brand: Penguin Random House Australia
SKU: 9780670879830
Price: 8339 HUF
Availability: InStock

Szerző: Gordon MacKenzie

Nyelv:

Kötés: Kemény kötésű

Kiadó: Penguin Random House Australia

Elérhetőség: Beszállítói készleten

Küldés 6-10 napon belül

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There is no denying the creativity of someone who can persuade one of the 50 largest private compani...

Információk a könyvről

Szerző

Gordon MacKenzie

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

1998

oldal

224

EAN

9780670879830

ISBN

0670879835

Enbook ID

05249235

Kiadó

Penguin Random House Australia

Súly

324

Méretek

183 x 131 x 22

Teljes leírás

There is no denying the creativity of someone who can persuade one of the 50 largest private companies in the U.S. to create a position for him called "creative paradox," or someone who can convince the accounting department of that same company to write off to the company art collection the purchase of more than a dozen roll-top desks to be used in his "creative lab," or someone who could come up with such a goofy title for a book. MacKenzie worked for the Hallmark greeting card company for 30 years, first as a sketch artist and eventually as an upper-level manager, until he escaped the "hairball" by creating his own niche. A corporate hairball is an entangled pattern of behavior or a mess of bureaucratic procedure that discourages originality and stifles imagination. A consultant for the last seven years, MacKenzie tells what he knows about creativity and what he learned about the creative process in a corporate setting.

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Orbiting the Giant Hairball

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