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Könyv Organizational Buying Behaviour Stephen T. Parkinson

Organizational Buying Behaviour

Purchasing and Marketing Management Implications

Szerző: Stephen T. Parkinson, Michael J. Baker, K. Moller
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: PALGRAVE MACMILLAN
Elérhetőség: Beszállítói készleten alacsony példányszámban
Küldés 13-18 napon belül
61 807 Ft
The markets which most managers operate in today are subject to rapid change, making it vitally impo...

Információk a könyvről

Szerző
Stephen T. Parkinson, Michael J. Baker, K. Moller
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
oldal
271
EAN
9780333393512
ISBN
0333393511
Enbook ID
04594202
Kiadó
PALGRAVE MACMILLAN
Súly
518
Méretek
147 x 219 x 26

Teljes leírás

The markets which most managers operate in today are subject to rapid change, making it vitally important to know as much about the behaviour of their customers as possible. This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager understand and predict his customers' behaviour effectively. It is based on a distillation of the views of academic researchers who have investigated organizational buying decisions over the last twenty years or so, but the discussion is always pragmatic and is strongly influenced by the real industrial consultancy problems which the authors have faced. Extended case histories of specific buying decisions are used to illustrate the discussion, and an annotated bibliography makes this a useful source reference for those wishing to study organizational buying decisions further.

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