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Könyv Organizational innovation for competitive advantage Alma Brenda Leyva Carreras

Organizational innovation for competitive advantage

Szerző: Alma Brenda Leyva Carreras, Patricia Aguilar Talamante
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Our Knowledge Publishing
Elérhetőség: Beszállítói készleten
Küldés 5-8 napon belül
13 734 Ft
This research is descriptive-correlational in design, and its objective is to determine, based on th...

Információk a könyvről

Szerző
Alma Brenda Leyva Carreras, Patricia Aguilar Talamante
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2024
oldal
52
EAN
9786207294077
ISBN
6207294076
Enbook ID
45296743
Kiadó
Our Knowledge Publishing
Súly
96
Méretek
150 x 220 x 4

Teljes leírás

This research is descriptive-correlational in design, and its objective is to determine, based on the opinion of SME entrepreneurs in Hermosillo, Sonora, whether the development of innovation strategies used in the management of their businesses generates business competitiveness. The results obtained show that SME entrepreneurs develop strategies with the objective of attracting and keeping their customers through product innovation and good customer service, thus achieving competitive advantages. In conclusion, the entrepreneurs are aware that the dynamics of change that is currently being generated in companies requires that entrepreneurs implement innovation strategies within their management processes to generate business competitiveness.

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