Könyv Packaging Design - Successful Product Branding From Concept to Shelf 2e Marianne R Klimchuk

Packaging Design - Successful Product Branding From Concept to Shelf 2e

Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Beszállítói készleten alacsony példányszámban
Küldés 11-15 napon belül
22 399 Ft
Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverag...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2013
oldal
256
EAN
9781118027066
ISBN
111802706X
Enbook ID
01212047
Súly
648
Méretek
203 x 228 x 14

Teljes leírás

Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for consumer products.

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