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Könyv Parametric and Nonparametric Statistics for Sample Surveys and Customer Satisfaction Data Rosa Arboretti

Parametric and Nonparametric Statistics for Sample Surveys and Customer Satisfaction Data

Szerző: Rosa Arboretti, Arne Bathke, Stefano Bonnini, Paolo Bordignon, Eleonora Carrozzo, Livio Corain, Luigi Salmaso
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Springer International Publishing AG
Elérhetőség: Beszállítói készleten alacsony példányszámban
Küldés 13-18 napon belül
21 462 Ft
This book deals with problems related to the evaluation of customer satisfaction in very different c...

Információk a könyvről

Szerző
Rosa Arboretti, Arne Bathke, Stefano Bonnini, Paolo Bordignon, Eleonora Carrozzo, Livio Corain, Luigi Salmaso
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2018
oldal
84
EAN
9783319917399
ISBN
3319917390
Enbook ID
19315996
Kiadó
Springer International Publishing AG
Súly
163
Méretek
155 x 235 x 8

Teljes leírás

This book deals with problems related to the evaluation of customer satisfaction in very different contexts and ways. Often satisfaction about a product or service is investigated through suitable surveys which try to capture the satisfaction about several partial aspects which characterize the perceived quality of that product or service. This book presents a series of statistical techniques adopted to analyze data from real situations where customer satisfaction surveys were performed. The aim is to give a simple guide of the variety of analysis that can be performed when analyzing data from sample surveys: starting from latent variable models to heterogeneity in satisfaction and also introducing some testing methods for comparing different customers. The book also discusses the construction of composite indicators including different benchmarks of satisfaction. Finally, some rank-based procedures for analyzing survey data are also shown.

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