Parental Decisions on Processed Snack Choices

Name: Parental Decisions on Processed Snack Choices
Brand: Diplomica Verlag
SKU: 9783836680813
Price: 19831 HUF
Availability: InStock

A Study of Thai Parents in Bangkok, Thailand

Szerző: Andreas Senkbeil

Nyelv:

Kötés: Puha kötésű

Kiadó: Diplomica Verlag

Elérhetőség: Beszállítói készleten

Küldés 8-11 napon belül

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Marketing of snacks is a very complex mechanism which is specifically constructed to influence child...

Információk a könyvről

Szerző

Andreas Senkbeil

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2009

oldal

100

EAN

9783836680813

ISBN

3836680815

Enbook ID

05296312

Kiadó

Diplomica Verlag

Súly

186

Méretek

178 x 254 x 5

Teljes leírás

Marketing of snacks is a very complex mechanism which is specifically constructed to influence children's consumer choice and behavior. The effects of advertising can be seen on multiple levels affecting children's knowledge of brands, consumer attitudes, and eating behavior. Investigating the effect of children s influence on parental decision making is essential to marketers who need to assess the performance of their communications and devise new marketing strategies for the future. This research proposes to identify what factors influences parents in their purchase decision for snacks and what roles children play in the parental purchase decisions for snacks. Furthermore the research concentrates on processed snacks in order to determine the most prominent factors in the Thai food market and thus propose appropriate information for marketers based on empirical research collected. This book makes important contributions to the family respectively parental decision making research and it should serve as a framework to the future research in the area of children's influence.

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Parental Decisions on Processed Snack Choices

A Study of Thai Parents in Bangkok, Thailand

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták