Könyv Party Marketing Harold Moe

Party Marketing

Szerző: Harold Moe
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: LID Publishing
Elérhetőség: 50 % esély
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6 648 Ft
Everyone has thrown or been to a party. Organising a successful party and marketing a successful com...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2012
oldal
240
EAN
9781907794179
ISBN
1907794174
Enbook ID
04426669
Súly
358
Méretek
154 x 228 x 19

Teljes leírás

Everyone has thrown or been to a party. Organising a successful party and marketing a successful company basically follow the same concept and structure. To create a successful party for guests, every detail must work in harmony with each other - the same goes for marketing and customers. This original book uses the metaphor of the party to help managers and entrepreneurs to understand the key drivers of successful marketing, and how you can apply them to your company. Unlike ordinary marketing books, this book contains no graphs, models or theoretical frameworks. Instead, Party Marketing is written in the form of a narrative where party planning and the various stages of marketing are woven together, to provide a set of practical principles for successful marketing.

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