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Könyv Passion's Fortune Joe McAleer

Passion's Fortune

The Story of Mills & Boon

Szerző: Joe McAleer
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Oxford University Press
Elérhetőség: Kiadói készleten rendelésre
Küldés 17-26 napon belül
69 292 Ft
This is the first history of Mills & Boon, the British publishing phenomenon which has become a hous...

Információk a könyvről

Szerző
Joe McAleer
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
1999
oldal
352
EAN
9780198204558
ISBN
0198204558
Enbook ID
04523041
Kiadó
Oxford University Press
Súly
655
Méretek
162 x 241 x 24

Teljes leírás

This is the first history of Mills & Boon, the British publishing phenomenon which has become a household name, synonymous with romantic fiction. On the firm's 90th anniversary, Joseph McAleer has written the first history of Mills & Boon, drawing upon a long-lost archive of over 50,000 letters which reveal the intricate relationship between editorial policy, social attitudes, and sales. McAleer examines the dictates of the Mills & Boon formula and demonstrates how novels were 'Managed' by the firm to ensure maximum sales and to nurture a cadre of loyal readers in Britain and throughout the Commonwealth. The result is a cultural phenomenon whose 'product' reflected the attitudes and morals of the age while offering women an addictive escape from everyday life. It's a fascinating read for anyone who's ever wondered about writing a Mills & Boon, or wants to understand the story behind one of the most successful British firms of the twentieth century.

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