Personal Brand Management

Name: Personal Brand Management
Brand: Springer Nature Switzerland AG
SKU: 9783030437435
Price: 32862 HUF
Availability: InStock

Marketing Human Value

Szerző: Talaya Waller

Nyelv:

Kötés: Kemény kötésű

Kiadó: Springer Nature Switzerland AG

Elérhetőség: Beszállítói készleten

Küldés 10-13 napon belül

32 862 Ft

This book is the definitive resource for understanding the phenomena and process of personal brand m...

Információk a könyvről

Szerző

Talaya Waller

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2020

oldal

164

EAN

9783030437435

Enbook ID

25825426

Kiadó

Springer Nature Switzerland AG

Súly

418

Méretek

241 x 161 x 19

Teljes leírás

This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly. The author, an expert in the field of personal brand strategy and management, argues that a business is what a person or organization does, but the brand is what people expect from that person or organization. The two must align, and the book's conceptual framework explains the theory and practice behind personal branding to accomplish this synergism. The consequence of the digital age is unprecedented visibility for individuals and businesses. As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this 'personal' engagement is an economic reality. For this reason, the framework in this title provides insight and perspective on all phases of a brand in its recursive life cycle both on and offline. By providing clarity and structure to the topic as well as practical theory for its application, this title is the ultimate primer on personal branding in theory and practice.

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Personal Brand Management

Marketing Human Value

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Teljes leírás

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