Könyv Perspectives on Consumer Behaviour Wlodzimierz Sroka

Perspectives on Consumer Behaviour

Theoretical Aspects and Practical Applications

Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: Beszállítói készleten
Küldés 10-13 napon belül
68 968 Ft
This book explores key factors associated with consumer behaviour, from both a theoretical and pract...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2020
oldal
338
EAN
9783030473792
Enbook ID
28700609
Súly
705
Méretek
155 x 235 x 25

Teljes leírás

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century - educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers' behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.

Érdekelheti

Sixth Canon

Barbara Warnick
19 520 Ft

Hunting

Joe Gaspar
14 334 Ft
4 847 Ft
4 306 Ft
3 922 Ft

journey to nowhere

Giovanni Caselli
4 279 Ft

TOXIC PREY

SANDFORD JOHN
13 244 Ft

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták