Persuasion Profiling

How the internet knows what makes you tick

Szerző: Maurits Kaptein

Nyelv:

Kötés: Puha kötésű

Kiadó: Atlas Contact, Uitgeverij

Elérhetőség: Beszállítói készleten

Küldés 9-15 napon belül

7 984 Ft

On average, merely five in every hundred visitors of online stores actually purchase a product. This...

Információk a könyvről

Szerző

Maurits Kaptein

Nyelv

Holland

Kötés

Könyv - Puha kötésű

Kiadva

2015

oldal

256

EAN

9789047008729

ISBN

9047008723

Enbook ID

13353771

Kiadó

Atlas Contact, Uitgeverij

Súly

319

Méretek

137 x 211 x 30

Teljes leírás

On average, merely five in every hundred visitors of online stores actually purchase a product. This, despite the fact that in offline, brick and mortar stores more than twenty-five out of a hundred visitors make a purchase. Why is this gap so large? The answer can partly be found in the ways in which vendors adapt their promotional appeals to the unique individual preferences and needs of their customers. Based on insights from behavioral economics, marketing, and his own groundbreaking research on Persuasion Profiling, Dr. Maurits Kaptein developed a mass-market personalized technique that enables you to treat online visitors as an offline vendor would. Kaptein combines a thorough description of our knowledge of sales psychology with an understanding of interactive technologies to demonstrate the opportunities these technologies offer for personalization. Kaptein discusses novel research results on the individual effects of well-known persuasion strategies, and discusses the ethical issues that arise in large-scale personalization efforts. The result is a vivid and clear introduction to the science and art of real time and personalized persuasion on the Internet. It is an introduction that is certainly indispensable for marketers but is also unmissable for you, the consumer.

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Persuasion Profiling

How the internet knows what makes you tick

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Teljes leírás

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Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták