Persuasive Messages - The Process of Influence

Name: Persuasive Messages - The Process of Influence
Brand: John Wiley and Sons Ltd
SKU: 9781405158213
Price: 33367 HUF
Availability: InStock

Szerző: William L. Benoit, Pamela J. Benoit

Nyelv:

Kötés: Puha kötésű

Kiadó: John Wiley and Sons Ltd

Elérhetőség: Beszállítói készleten

Küldés 9-15 napon belül

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Designed to help students become more successful persuaders, Persuasive Messages offers practical...

Információk a könyvről

Szerző

William L. Benoit, Pamela J. Benoit

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2007

oldal

288

EAN

9781405158213

ISBN

1405158212

Enbook ID

04955592

Kiadó

John Wiley and Sons Ltd

Súly

500

Méretek

171 x 245 x 21

Teljes leírás

Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process. A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics Lecturer resources available at www.blackwellpublishing.com/benoit

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Persuasive Messages - The Process of Influence

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