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Könyv Persuasive Signs Ron Beasley

Persuasive Signs

Szerző: Ron Beasley
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: De Gruyter
Elérhetőség: Beszállítói készleten
Küldés 14-21 napon belül
17 989 Ft
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertisi...

Információk a könyvről

Szerző
Ron Beasley
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2002
oldal
204
EAN
9783110173406
ISBN
3110173409
Enbook ID
01365567
Kiadó
De Gruyter
Súly
428
Méretek
161 x 234 x 17

Teljes leírás

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.

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