Könyv Planning Focus Groups David L. Morgan

Planning Focus Groups

Szerző: David L. Morgan
Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Beszállítói készleten
Küldés 14-20 napon belül
18 977 Ft
David L Morgan covers the wide range of practical tasks that need to be done in the course of a rese...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
1997
oldal
160
EAN
9780761908173
ISBN
076190817X
Enbook ID
04683604
Súly
320
Méretek
177 x 254 x 11

Teljes leírás

David L Morgan covers the wide range of practical tasks that need to be done in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size and much more. This volume also features a detailed discussion of personnel and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. The author also covers a large amount of practical material such as checklists and recruitment tools.

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