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Kapcsolat

Portable MBA in Entrepreneurship Case Studies

Szerző: William D. Bygrave, Bill Bygrave

Nyelv:

Kötés: Puha kötésű

Kiadó: John Wiley & Sons Inc

Elérhetőség: Beszállítói készleten

Küldés 14-21 napon belül

17 814 Ft

The crucial link between theory and practice In The Portable MBA in Entrepreneurship Case Studies y...

Információk a könyvről

Szerző

William D. Bygrave, Bill Bygrave

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

1997

oldal

336

EAN

9780471182290

ISBN

047118229X

Enbook ID

04888246

Kiadó

John Wiley & Sons Inc

Súly

630

Méretek

254 x 176 x 18

Teljes leírás

The crucial link between theory and practice In The Portable MBA in Entrepreneurship Case Studies you'll meet people who have used the business theories and practices presented in The Portable MBA in Entrepreneurship to start and run their own entrepreneurial ventures. You'll get a real sense of what it takes to conceive, develop, finance, and operate a business, and how particular elements, such as business plans and financial forecasts, function in the real world. These case studies cover a broad variety of service and product industries: retail, wholesale, mail order, and Internet. You'll discover the trials and rewards of starting a travel agency, launching a new glass-cleaning product, setting up a fashion Web site, and selling women's hosiery through direct mail. Other studies cover ventures in the computer industry, the restaurant business, automobile service franchising, and business consulting. Each case study is illustrated with exhibits --financial statements, business plans, sample contracts, and more --and many are supplemented with end-of-chapter questions that help you analyze the viability of each entrepreneurial venture and test your ability to respond to the challenges you'll face in pursuit of your own entrepreneurial dreams.