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Könyv Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand Ekaterina Walter

Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Szerző: Ekaterina Walter
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: McGraw-Hill Education - Europe
Elérhetőség: Beszállítói készleten
Küldés 14-21 napon belül
15 851 Ft
It s all about your image!§Visual marketing is the breakout trend of the year, thanks to the rise of...

Információk a könyvről

Szerző
Ekaterina Walter
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2014
oldal
240
EAN
9780071823937
ISBN
007182393X
Enbook ID
02286789
Kiadó
McGraw-Hill Education - Europe
Súly
504
Méretek
226 x 228 x 12

Teljes leírás

It s all about your image!§Visual marketing is the breakout trend of the year, thanks to the rise of social media platforms like Pinterest and Instagram.§The Power of Visual Storytelling explains how companies and brands can develop a strategic visual marketing strategy as an extension of their overall marketing and social media plans. It explains how to define goals and create, curate, and promote highly visual content and stories that engage audiences across a range of social media platforms. Along with full-color screenshots and graphics, the book provides case studies from leading brands that exemplify best practices in visual marketing and storytelling.§Ekaterina Walter is a partner and CMO at Branderati. She is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.§Jessica Gioglio is the public relations and social media manager for Dunkin Donuts.§

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