Könyv Price Differentiation and Yield Management in the Airline Industry Paul Freudensprung

Price Differentiation and Yield Management in the Airline Industry

Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Examicus Verlag
Elérhetőség: Beszállítói készleten
Küldés 5-8 napon belül
6 622 Ft
Seminar paper from the year 1998 in the subject Business economics - Supply, Production, Logistics,...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2012
oldal
32
EAN
9783656993186
ISBN
3656993181
Enbook ID
01687659
Súly
50
Méretek
148 x 210 x 2

Teljes leírás

Seminar paper from the year 1998 in the subject Business economics - Supply, Production, Logistics, grade: 1.2, The University of Sydney, language: English, abstract: This paper discusses the practice of price differentiation in the airline industry and how airlines use yield management systems to control their different prices.Consequently it is explained how price differentiation is realised. Emphasis has been laid on discussing whether price differentiation is discriminatory and why it should be acceptable, even if it is discriminatory. In the second part the principles of yieldmanagement are explained and the major challenges with regards to the latest developments in electronic commerce are reviewed.

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