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Könyv Print Advertising:Basic Elements and It's Usage J. M. Mahinda Bandara

Print Advertising:Basic Elements and It's Usage

An Evaluation of Indian and Sir Lankan Print Advertisement

Szerző: J. M. Mahinda Bandara
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: LAP Lambert Academic Publishing
Elérhetőség: Beszállítói készleten
Küldés 8-11 napon belül
16 749 Ft
This book is based on the comparison of print advertisement published in India and Sir Lanka, and it...

Információk a könyvről

Szerző
J. M. Mahinda Bandara
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2016
oldal
92
EAN
9783659925733
Enbook ID
13926435
Kiadó
LAP Lambert Academic Publishing
Súly
153
Méretek
150 x 220 x 6

Teljes leírás

This book is based on the comparison of print advertisement published in India and Sir Lanka, and it covers the opinion of both country people about the print advertisement. According on the general research design, the study analyzes how a change in the design elements affects the opinion of consumers in India and Sir Lanka about the print advertisement. The sample was three kind of print advertisements such as cosmetic, clothing and jewelry and the targeted people for knowing their perceptions about the print advertisement. The main reason of selecting the consumer products was because of their uniqueness in comparing same products with other products for satisfying their psychological needs. The Media analyzed in the study were mostly visual advertising as newspaper, magazine, posters and billboards. This book will be helpful to the advertising companies, and students of visual arts.

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