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Process and Practice of Radio Programming

Name: Process and Practice of Radio Programming
Brand: University Press of America
SKU: 9780761810452
Price: 20723 HUF
Availability: InStock

Szerző: Joanna R. Lynch, Greg Gillispie

Nyelv:

Kötés: Puha kötésű

Kiadó: University Press of America

Elérhetőség: 50 % esély

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Rapid changes in the radio industry in recent years have brought new challenges to radio program dir...

Információk a könyvről

Szerző

Joanna R. Lynch, Greg Gillispie

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

1998

oldal

336

EAN

9780761810452

ISBN

9780761810452

Enbook ID

01024050

Kiadó

University Press of America

Súly

386

Méretek

137 x 214 x 17

Teljes leírás

Rapid changes in the radio industry in recent years have brought new challenges to radio program directors. This book addresses these changes, and provides case studies from some of the most respected broadcasters in the industry. Process and Practice of Radio Programming examines all aspects of a radio programmer's job. Among the topics discussed are: creating a program clock, developing an ear for selecting tomorrow's hits, hiring, managing, and working (airchecking) with talent, image creation, marketing a station, ratings and research, working with sales, promotions, news, new technologies-including Virtual Radio Programming, surviving within a multiopoly situation, how to compete competitively with other stations in the market, understanding obligations to the FCC, developing relationships with record companies, clients, marketing and research firms, and others as well as learning how to program to a target audience.