Könyv Process-based Strategic Planning Rudolf Grünig

Process-based Strategic Planning

Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: Beszállítói készleten
Küldés 10-13 napon belül
18 924 Ft
A company's strategies define its future direction, specifying not only target market positions for...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2010
oldal
358
EAN
9783642167140
ISBN
3642167144
Enbook ID
05281272
Súly
682
Méretek
244 x 167 x 26

Teljes leírás

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into seven steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.

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