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Könyv Product Planning Essentials Kenneth B. Kahn

Product Planning Essentials

Szerző: Kenneth B. Kahn
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: SAGE Publications Inc
Elérhetőség: Beszállítói készleten
Küldés 14-20 napon belül
47 410 Ft
Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary natu...

Információk a könyvről

Szerző
Kenneth B. Kahn
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2000
oldal
264
EAN
9780761919988
ISBN
0761919988
Enbook ID
04684154
Kiadó
SAGE Publications Inc
Súly
472
Méretek
152 x 228 x 19

Teljes leírás

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialisation, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

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