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Könyv Product Recommendations in e-Commerce Retailing Applications Nicolas Knotzer

Product Recommendations in e-Commerce Retailing Applications

Szerző: Nicolas Knotzer
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Peter Lang AG
Elérhetőség: Beszállítói készleten
Küldés 5-8 napon belül
27 362 Ft
The book deals with product recommendations generated by information systems referred to as recommen...

Információk a könyvről

Szerző
Nicolas Knotzer
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2007
oldal
202
EAN
9783631566220
ISBN
9783631566220
Enbook ID
10026648
Kiadó
Peter Lang AG
Súly
304
Méretek
208 x 149 x 15

Teljes leírás

The book deals with product recommendations generated by information systems referred to as recommender systems. Recommender systems assist consumers in making product choices by providing recommendations of the range of products and services offered in an online purchase environment. The quantitative research study investigates the influence of psychographic and sociodemographic determinants on the interest of consumers in personalized online book recommendations. The author presents new findings regarding the interest in recommendations, importance of product reviews for the decision process, motives for submitting ratings as well as comments, and the delivery of recommendations. The results show that opinion seeking, opinion leading, domain specific innovativeness, online shopping experience, and age are important factors in respect of the interest in personalized recommendations.

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