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Könyv Project Selection Under Uncertainty Stylianos Kavadias

Project Selection Under Uncertainty

Dynamically Allocating Resources to Maximize Value

Szerző: Stylianos Kavadias, Christoph H. Loch
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: Springer-Verlag New York Inc.
Elérhetőség: Beszállítói készleten alacsony példányszámban
Küldés 11-15 napon belül
40 716 Ft
Project Selection Under Uncertainty is the result of a five-year research program on the selection o...

Információk a könyvről

Szerző
Stylianos Kavadias, Christoph H. Loch
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2004
oldal
145
EAN
9781402077036
ISBN
1402077033
Enbook ID
05256400
Kiadó
Springer-Verlag New York Inc.
Súly
400
Méretek
167 x 240 x 16

Teljes leírás

Project Selection Under Uncertainty is the result of a five-year research program on the selection of projects in New Product Development (NPD). Choosing the New Product Development portfolio is of critical importance in today's business environment. The NPD portfolio has considerable strategic effect on the "middle term" success of a business. This book takes a step in developing a theory that addresses the need for quantitative prioritization criteria within the broader strategic context of the R&D portfolios. Its foundation lies in mathematical theory of resource-constrained optimization with the goal to maximize quantitative returns. The book seeks to broaden the portfolio discussion in two ways. First, simplified models - appropriate for the data-poor NPD context - are developed, which attempt to illuminate the structure of the choice problem and robust qualitative rules of thumb, rather than detailed algorithmic decision support. Such robust rules can be applied in the R&D environment of poor data availability. Second, the annual portfolio review is not the only important choice in resource allocation. In addition, the book discusses how ideas might be pre-screened as they emerge, and how projects should be prioritized once they are funded and ongoing.

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