Public Relations Capitalism

Name: Public Relations Capitalism
Brand: Springer International Publishing AG
SKU: 9783319726366
Price: 20668 HUF
Availability: InStock

Promotional Culture, Publics and Commercial Democracy

Szerző: Anne M. Cronin

Nyelv:

Kötés: Kemény kötésű

Kiadó: Springer International Publishing AG

Elérhetőség: Beszállítói készleten alacsony példányszámban

Küldés 11-15 napon belül

20 668 Ft

This book argues that we are witnessing the emergence of 'commercial democracy' in which public rela...

Információk a könyvről

Szerző

Anne M. Cronin

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2018

oldal

120

EAN

9783319726366

ISBN

3319726366

Enbook ID

18629984

Kiadó

Springer International Publishing AG

Súly

485

Méretek

141 x 222 x 31

Teljes leírás

This book argues that we are witnessing the emergence of 'commercial democracy' in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs' relationship to post-truth politics, and the transformation of cultural intermediaries into 'social brokers'. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, 'the public' and the very idea of 'publicity' are transformed.

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Public Relations Capitalism

Promotional Culture, Publics and Commercial Democracy

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Teljes leírás

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Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták