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Public Relations Online

Name: Public Relations Online
Brand: SAGE Publications Inc
SKU: 9781412914178
Price: 18518 HUF
Availability: InStock

Lasting Concepts for Changing Media

Szerző: Tom Kelleher

Nyelv:

Kötés: Puha kötésű

Kiadó: SAGE Publications Inc

Elérhetőség: Beszállítói készleten

Küldés 14-20 napon belül

18 518 Ft

Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concep...

Információk a könyvről

Szerző

Tom Kelleher

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2007

oldal

184

EAN

9781412914178

ISBN

1412914175

Enbook ID

04784961

Kiadó

SAGE Publications Inc

Súly

252

Méretek

157 x 227 x 10

Teljes leírás

Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.Key Features:Provides oHands-Onlineo activities: Internet resource exercises challenge readers to apply concepts to their world in oreal-timeo on the day that they read the chapterOffers oQuestionable Claimso boxes: Discussions present alternative perspectives on sometimes-over-hyped claims and serve to help sharpen critical-thinking skillsDiscusses computer systems and networks: Server-side and peer-to-peer technologies are introduced as models for understanding online public relationsFocuses on how real people are using online media to communicate: Online public relations is more a matter of what people are doing with online media technologies than what these technologies are doing to peopleIntended Audience:This text is designed for advanced undergraduate and graduate courses in Public Relations strategies and practices such as Public Relations Cases, Public Relations Management, Public Relations Strategy, and Public Relations Campaigns.